POR.calc
Profit on Return calculator - maximise profit by product
What is POR?
POR (Profit on Return) represents the proportion of the selling price that is retained as profit after costs are deducted.
It is one of the most widely used profitability measures in retail because it shows, at a glance, how efficiently a product generates profit relative to its final selling price.
Unlike margin, which compares profit against cost, POR focuses on the customer-facing selling price, making it especially useful for pricing decisions, product comparisons, and understanding how much profit each sale truly delivers.
Retailers use POR to evaluate product performance, optimise pricing strategies, and ensure that ranges meet required profitability targets.
Results are based on the values you enter and will vary depending on your inputs.